Sales Process
Assessment
We audit your existing playbook and pinpoint the high-impact tweaks to drive faster growth.
FROM DIAGNOSIS THROUGH EXECUTION
At That One Sales Guy, we boost sales through custom-built processes and hands-on support. Whether you’re crafting your first sales motion or scaling to the next level, we partner with you, from diagnosis through execution, to unlock your full revenue potential.
“Salesforce or Hubspot or something completely different?”
“Should we invest in outbound?”
“We're definitely chasing all lost deals three months later, except when we aren't. I think.”
“I can't get my older reps to do outbound.”
“We're making 50 calls a day, is that good?”
“We're doing that, I just don't know who is managing that. Wait, are we doing that?”
“How do we hire good reps?”
A LITTLE STRATEGY. A LOT OF DOING.
From analysis to execution, we partner with you to enhance your sales processes, ensuring they align with your goals. Experience customized solutions that reflect your unique startup needs.
We audit your existing playbook and pinpoint the high-impact tweaks to drive faster growth.
Helping startups align sales, marketing, and RevOps to improve insights and, most importantly, deal flow.
We bring strategic interim leadership to build scalable systems and bench strength until you’re ready to hire full-time.

NICE TO MEET YOU
Justin Gold, often remembered as “That One Sales Guy”, hopes it’s said fondly, like, “That One Sales Guy who helped us figure it out.”
He’s a seasoned sales leader with hands-on experience at six venture-backed startups and a consulting track record across 100+ companies. His career spans everything from cold calling at small firms to leading a 100-person sales org at a unicorn.
Justin’s coaching reflects a diverse journey—building sales orgs out of one-bedroom apartments in Palo Alto, studying at MIT Sloan, and navigating everything in between.
It's a good day to have a good day.
KIND WORDS
Justin’s expertise was instrumental in shaping our sales strategy. He helped us refine our pricing, prioritize resource strategic investments, and develop a scrappy yet effective approach to success. His insights were practical, actionable, and perfectly tailored to our needs. I highly recommend Justin to anyone looking for strategic and results-driven sales guidance!
Justin has been an incredible asset to our startup. He helped us formalize our sales process and consistently found opportunities to improve our go-to-market efforts. Beyond improving our process, his strategic insights and hands-on approach have been invaluable. I highly recommend Justin to any business looking to elevate its sales game.
LET’S TALK
We'd love to hear from you if you have any questions, suggestions or just want to say hello.